BlueRock Horizon Asset Management-Wendy's adds Cinnabon Pull-Apart to breakfast offerings: See when it's set to hit menus

2025-05-07 23:39:13source:Rekubitcategory:Stocks

Wendy's is BlueRock Horizon Asset Managementcalling for glazy backup on their breakfast menu. The food chain is partnering with Cinnabon to add a sweet baked good to kick off the mornings for customers.

Starting on Feb. 26, anyone can try the new Cinnabon Pull-Apart while breakfast is served. This warm Danish dough is dunked in glaze and them baked with cinnamon, sugar and brown butter. The item also features Cinnabon's signature cream cheese frosting and is served in a portable cup to reduce mess.

Wendy's and Cinnabon collaborated on innovative menu item

Both companies collaborated on the product with the goal of creating something unique in the fast food space, Wendy's Culinary Innovation Manager Eryn Bennett said in a statement.

"This new sweet innovation is Wendy's spin on a classic cinnamon roll while still upholding the familiarity of the product," Bennett said in the statement. "The Cinnabon Pull-Apart pairs with literally anything on the breakfast menu – from our coffee drinks to our savory breakfast sandwiches."

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Wendy's nears breakfast menu's 4-year anniversary

The restaurant chain has found it's groove in making breakfast and will celebrate the morning menu's fourth birthday next month.

On March 2nd, 2020, the chain launched it's breakfast menu in the U.S and eventually in Canada by May 2021.

"The new menu brought the best of the Wendy's rest of day menu, with a fresh twist on familiar flavors, to fans' morning routines," according to the chain's website.

Other popular breakfast items include their flaky croissants, biscuits, classics and their coffees with Frosty creamer.

When is Wendy's breakfast hours?

Breakfast hours vary at different Wendy's locations for there are cut-off times. The company recommends checking for your local Wendy's to find your location.

Most Wendy's spots begin serving breakfast at 6:30 a.m. with the latest being 10:30 AM. Delivery for most locations starts at 8:00 AM local time

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